How To Format Your Images For Proper Search Engine Optimization

Most webmasters and bloggers will use some form of search engine optimization to try and make sure that their website will show up as high as possible in the regular rankings in the search engines for certain keywords, but most people seem to forget that their website can also be discovered when a user conducts an image search as well. This article outlines some of the most useful and practical tips that you can use to make sure that any images you add to your website or blog can also be indexed by the search engines, thereby increasing the number of ways that people can discover your website.

Depending on what a person is searching for, it might turn out that an image search can satisfy their query better than a web page can. Sometimes people are doing research into the life and biography of another person, and may be looking for an image of that person instead of just an article. Many people will type a question into a search engine looking for a specific answer, and many times the answer can be provided much more quickly with an image than with an article.

One important tip that you can use to maximize the chances that an image from your website will show up in an image search for a given keyword is to use that keyword as the file name for the image. For example, if someone went to a search engine to try and discover the capital of the state of Ohio, the easiest way for them to discover this information might be looking at the image of a map instead of having to read an article. In this case, if you have an image that highlights the city of Columbus on a map, you might want to name it "the-capital-of-Ohio" instead of "Columbus" since the user doing the search does not know the name of the city to begin with.

Another important way to include your keyword with your image and make it show up in an image search is to include your keyword in the alt tag description. When you hover your mouse over an image, the text that is included in the alt tag attribute of that image will appear to give a better description of the image. This can be an opportunity for you to increase the chances that the image from your website will show up in a search for your chosen keyword.

Once you have chosen the keyword that you want your picture to show up for. and then included this keyword in the file name and the alt tag of the image, another way to include relevant keywords for the image is to display a description directly below the image itself. When you begin to follow these steps for every image that you include on your website, you maximize the number of different ways that your website can be discovered by internet users.


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